LG Optimus Black provides you with a dramatically brighter 4-inch NOVA display in the world’s slimmest 9.2 mm mobile device, LG Optimus Black creates a one-of-a-kind user experience unlike anything before.

The NOVA display is designed to be the brightest, clearest and most readable among mobile screens with 700 nits of brightness for optimal visibility. LG Optimus Black provides users with an easier and more natural experience when browsing the web, reading emails, or writing documents with higher levels of brightness and pure white tones that deliver true black and white colours for ideal handset viewing. NOVA technology also enables users to maintain visibility whether indoors or outdoors under strong sunlight.

In addition to greater luminosity, the NOVA display on LG Optimus Black also radically reduces power consumption by 50 percent during general indoor use compared to a conventional LCD. Similarly, AMOLED consumes twice as much power as NOVA to display a full white screen, the most frequently used colour scheme for web browsing. Combined with the 1500 mAh battery, users will have enough power for their daily needs, even at maximum brightness settings.

Users will never be out of style with the LG Optimus Black’s ultra slim 9.2 mm design.

Making a strong visual statement, it weighs only 109g and offers sleek lines and smooth edges that improve handheld grip. Tapering down to the world’s thinnest smartphone profile of 6.0 mm, the subtle back arch helps to create the illusion of even greater slimness. Unique to the LG Optimus Black, the flush and flawless finish of the front display is achieved by innovatively hiding the Invisible Receiver behind the edges of the phone.

The LG Optimus Black also offers a set of smarter features designed for easy and faster access to important apps and content. Optimus UI 2.0 lets users directly access messages, emails and missed calls from the locked screen with just one single finger tap. The Gesture UI offers more intuitive commands, including lifting, shaking and tapping, for taking calls, entering camera mode, or enjoying music. It also introduces the world’s first Wi-Fi Direct for quick and high-quality data transfer between mobile devices and adopts the world’s first 2MP front-facing camera.